In-Context Research

Understanding where a product is used such as the work place, home or "on the go" opens up a richness of experiential understanding.

In-Context Research utilizes a series of qualitative research techniques that include home visits, shopping, observing and interviewing individuals (or families) interacting with the product when it would normally be used. Real-time uses and nuances uncover who is driving product purchase and the true emotional connection to the product. The results of In-Context Research can lead to more consumer relevant product design.