Consumer Co-CreationHow can you creatively combine product sensory features, such as scents, flavors, textures, sounds and appearance, to develop your next successful product? What line extension will make your target consumers happy? Would you like to simply ask your target consumer to help you create what they want? Consumer Co-Creation integrates creative problem solving tools with sensory evaluation methodology and a deep understanding of sensory characteristics by commissioning the consumers to "get their hands dirty" and co-create their ideal product or prototype with product developers. By facilitating this partnership, we are able to capture all of the sensory experiences that the consumers articulate, uncover the essential sensory features that define a successful product, and identify new product opportunities for product developers to build off. |
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