Understanding sensory features of products within a category is critical to developing successful new products, enhancing the appeal of existing products and simply being competitive in today's marketplace.
Do you have a clear vision for the product in your head and want better tools for explaining it to others?
Are your consumers telling you one thing and your ingredient suppliers giving you something else?
Is choosing the "right" version of each flavor component a daunting task?
Using our Sensory Translator approach, we invite you to take part and ask questions as a team of Sensory Spectrum consultants screen sample submissions against project objectives and consumer research results. Our years of experience in product and consumer understanding allow us to translate the information you provide into the language of the developer and of your vendors. We explain how prototypes align with the product concepts from R&D or Marketing. We provide comprehensive product descriptions of each submission, and we give specific recommendations for changes to product attributes to optimize the experience. Additionally, we can have direct discussions with your suppliers to help clarify your needs. Our Sensory Translator consultation tool is a rapid way to move the bar on product refinement prior to large scale consumer testing.