I like to describe my sensory experiences.   When waiting in a que I play a little sensory mental game. I try to describe the sensations I am experiencing through my senses in that moment, my sensory snapshot.  It amuses me and I look at it as a way to sharpen my sensory describing skills.  Skills that are a must at Sensory Spectrum.
Lately I have been playing with describing sounds.  One day I paid attention to the sounds I heard on the 10-minute drive from my NC office in a rented car.  The map of which is below.


Some sounds surprised me.  Do my teeth always click when driving?   Or just in this particular car?   As I looked at this map I wondered, what sounds would I design into the car.  Should I hear the rumble on the road or the hum of the engine?   Do those sounds cue me into how fast I am driving?  Or that I have a bit of control?
Sound cues surround us.  During your day you may hear the click -click-clicking on a keyboard, the crisp and crunch of your snack, the snap of a container lid.  And we describe these experiences with words that mimic the sound; onomatopoeic.  We are listening for these cues and do make decisions based on their presence or lack thereof.  Grain based snacks lose their crispiness and crunchiness as they lose their freshness.  What sound cues are you listening for as you make product decisions?
Understanding the sensory cues in all interactions we have with products is the work of my coworkers at Sensory Spectrum.  We map out the step by step sensory awareness, across all the senses, with accompanying emotions from moment of interaction through end of that interaction.  A Sequence Map or a Consumer Journey. This allows product developers to see opportunities as well as use sensory components as design elements.  Want to learn how to do this?  Give us a call!

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