We’re using Social Media Scraping on Jelly Highlighters! “Scraping” is a technique borrowed from the computer science world. It typically involves a computer program extracting data from human-readable output coming from another program. We do this too, but looking for consumer response to very specific products, we then pair this with descriptive analysis and the feedback from a consumer focused sensory consultant and BAM! Consumer response to specific products with detailed data documenting its sensory properties. Take a look https://bit.ly/2X6PpWK.