To our partners and industry colleagues:
A response to the Coronavirus (COVID-19)
As COVID-19 continues to interrupt businesses and generate substantial uncertainty, I would like to update you on Sensory Spectrum’s business continuity plan and our industry recommendations. The health and safety of our staff, panelists and consumers is of utmost importance to us, and as such we remain committed to following best practices of the CDC. We are experiencing some disruptions in our food panels; however, our personal care panels are running with enhanced sanitary protocols and screening to ensure that any illness is not spread among our staff or study participants. We are continually monitoring the evolving situation regarding COVID-19 and continue to make adjustments to protect our employees, panelists, and consumers.
Many of our clients are faced with limitations on their travel and interrupted research timelines. We can help! Sensory Spectrum can arrange virtual evaluations, which provide all the benefits of our experienced tasters or consultants while travel is still restricted. Home-Use Tests, virtual focus groups and online one-on-one testing options may also be helpful. We have been able to help many clients by taking on data analysis and reporting while many offices experience temporary short handedness. We can help you develop creative solutions to keep your projects going during these disruptions.
Speaking on behalf of our team, we appreciate your trust and confidence as we navigate through this time of uncertainty together. If you have any questions, please feel free to e-mail me. Any further updates will be posted on our LinkedIn, so we encourage you to follow this page.
Bob Baron, Ph.D.
Sensory Spectrum Inc.