The personal care industry is buzzing about products that are certified organic, 100% natural, non-GMO, cruelty free, and vegan.   These products with plant-based ingredients are rapidly appearing in more and more personal care categories including hand and body treatments, facial products, facial masks, hair care, oral care and color cosmetics.  

Generation Z, Millennials and Baby Boomers alike are seeking to add organic and natural products to their daily routines.  According to Innova Market Insights, 91% of U.S. consumers believe food and beverage options with recognizable ingredients are ‘healthier’. The clean label movement in the food industry is a direct response to this desire, product developers are producing simple, ingredient formulations. By now, it’s pretty well accepted that health and wellness are on the top of many priority lists, but  not only for the foods consumers eat but for the products they apply to their bodies.  We see this in the rise of clean-label health and beauty products (i.e. LUSH) and the intersection of science and nature (i.e TATCHA, and many K-Beauty brands). 

How does the explosion of clean, organic and natural products measure up to bring the desired benefits of more complex products on the market?  The answer is in a deep understanding of the sensory properties of the products.

Here are a few emerging ingredients in the personal care industry:

CBD stands for cannabidiol that is extracted from industrial hemp (Cannabis sativa) plant, the topicals have enticing attributes: anti-inflammatory and analgesic properties.  Many personal care products on the market are infused with CBD ranging from cleansing products, body lotions, facial products, lip balms and color cosmetics. The other component of industrial hemp is Hemp Seed Oil, derived from the seeds of the plant, is appearing across the personal care market for its vitamins and fatty acids to promote healthy skin.  

Honey is naturally antibacterial which is a hot topic in personal care products.  Organic, raw honey contains beneficial antioxidants, enzymes and vitamins.  It’s become one of the most popular natural skincare ingredients for exfoliation, moisturizing, anti-aging and anti-inflammatory properties.

Honey and honeybee by-products have become increasingly more popular in targeted skincare regimens and color cosmetics over the past few years.

Neem is a natural herb that comes from the neem tree, Azadirachta indica.  Neem oil is used in hair products to strengthen follicles reducing hair breakage.

Squalane derived from squalene via hydrogenation, in skin care products is from plants such as olives, rice bran and other plant oils including sugar cane.  It’s uses as an emollient is popular due to the odorless nature, ability to seal in moisture for dry and/or mature skin plus not being a common irritant or allergen for all skin types even sensitive skin.

The Sensory Spectrum expert personal care panels can evaluate the sensory properties of products to provide information regarding the product’s attributes in a categorical landscape.  Our highly trained expert panels evaluate many personal care categories including hand and body products, facial products, cleansing products, color cosmetics and special treatments like facial masks. 

Our personal care panel capabilities include quick methods using a Snapshot methodology as well as customized discrimination methods.   We offer protocol development to meet the client objectives, custom protocols plus inclusive category program development for personal care products. 

Interested in learning more about CBD and Sensory Evaluation?

Check out the articles below:

CBD in Personal Care Products

CBD in Personal Care Products

CBD has been a hot topic in 2019, and this trendy ingredient has been popping up in all sorts of skincare and cosmetic products. From serums and oils to salves and balms, beauty brands both small and large are capitalizing on the buzz and perceived benefits of CBD....

CBD Sensory Evaluation

CBD Sensory Evaluation

To CBD or Not to CBDYou don’t have to look far today to see a growing presence of Cannabidiol (CBD) in our daily life. As a product testing consultancy, we have been approached by a variety of clients and potential clients regarding the ability to sensory test CBD. We...

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