Sunscreen Trends in 2021
We are now well into summer which means consumers are making decisions on which sunscreens to purchase. Our personal care team is...
top of page
Search
Ellen Thomas
Jun 22, 20212 min read
Match Products to Concepts with Sensory Fidelity Ratings
Sensory Fidelity Ratings are a fast and effective way to provide guidance on how to better match your product or prototype to design briefs
Lisa Codespot
May 11, 20212 min read
Build a Better Hand Sanitizer
Hand Sanitizer sales have skyrocketed in 2020 due to the on-going pandemic and it seems unlikely that consumer dependence on this product...
Bob Baron
Mar 24, 20213 min read
Research and Work After Covid
The Corona Virus Pandemic has and will continue to have a profound effect on all of us. Companies like ours have sent most of our staff...
Lisa Codespot
Mar 18, 20211 min read
Dry Shampoo Descriptive Analysis
Summer is coming and that inevitably means that consumers will be looking solutions to keep their hair manageable without increasing...
bottom of page