Food and Beverage
Juice
Explore consumer quantitative research and willingness to pay using Just-About-Right scales.
Snacking
Uncover the a mother’s impact on her child’s snacking habits through qualitative research.
Environmental Odor
Use descriptive analysis on ambient malodor to improve consumer experience at quick serve restaurants.
Personal Care
Lotion
Does location really matter? Understand the impact of body location using descriptive analysis on lotions
Exposure
Refine and develop a protocol that will allow for consumer relevant research.
Perception
Combine descriptive analysis and consumer research to better understand consumer acceptance of a skin-care treatment regimen.
Home Care
Scent
Understand the emotional benefits of fine fragrances through the use of qualitative (Consumer Narrative) research.
Paper
Paper – The category appraisal technique is used on consumer paper products (napkins, tissues etc.) to understand the most key attributes for unique situations.
Pet Food
Understand what pets and their owners want in a pet food through ethnographic work using various interview/observational techniques and styles