Consumer Insights
We apply sensory science and gather consumer insights that enable better decision making. Sensory Spectrum offers qualitative and quantitative research solutions by reaching consumers where they live, work, shop and play.
Our Toolbox
We understand the importance of connecting with consumers in their natural environments, whether at home, work, or during leisure activities. By finding your consumers where they are, we ensure that our testing captures authentic, real-world insights. This approach not only provides a comprehensive understanding of consumer behavior but also guarantees that our results are relevant and actionable.
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Quantitative
Quantitative research is an objective approach to collect and analyze numerical data to measure consumer behavior, preferences, and attitudes towards products and product concepts.
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Qualitative
Qualitative research involves a smaller sample size of consumers to understand the “why” behind consumer attitudes, needs, motivations & behaviors by focusing on their thoughts, comments and beliefs.
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Consumer Database
Sensory Spectrum specializes in recruiting the “right” consumers specific to your research needs. Our New York Metro database is consistently updated and expanded through proactive trend monitoring and strategic recruiting strategies. Nationwide through partner facilities.
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Advanced Analytics
Integrating consumer research with Spectrum Descriptive Analysis (SDA) to gain insights into the sensory dimensions of a product category and identify the sensory attributes that most influence consumer acceptance.
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Market Research
Our comprehensive suite of market research tools enables us to gather, analyze, and interpret critical data about consumer preferences, market trends, and competitive landscapes. We can identify opportunities, minimize risks, and support the development of products and services that resonate with consumers.
Sample Management
Our facility offers top-notch technician services, with all staff being ServSafe trained to ensure the highest standards of food safety and handling. We excel in every aspect of product management, from procurement and preparation to shipment, storage, and disposal. Our advanced capabilities in these areas guarantee that your products are handled with the utmost care and precision at every stage, ensuring their quality and integrity throughout the process.
Our Services
Quantitative
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CLT/HUT
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Online Surveys
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User Experience
Qualitative
Analytics
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Segmentation
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Drivers of Acceptance/Liking
Product Support
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Pricing Strategies
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Product Bundling
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Optimization
Our Facility
Our facility boasts a professional chef's kitchen, red light testing capabilities, cold storage, and advanced product preparation abilities, ensuring we can meet all your testing and development needs with precision and efficiency.
