The Intersection of Sensory Evaluation and Design Thinking
Existing sensory-consumer research skills provide a strong foundation for User-focused design
Design Thinking has become a prominent process in the CPG world for generation of new products and services through user-focused empathetic design. The quest to understand consumers’ unexpressed needs has been a staple of sensory-consumer research for well over a decade. What in Design Thinking is new? How do Sensory and Design Thinking Interface?
Working through a practical example as a group, workshop instructors guide you through the steps of the Design Thinking Process: Empathize – Define – Ideate – Prototype – Test and highlight existing sensory –consumer research methods for identifying multi-sensory cues and for fostering emotional connections.
Who Should Attend
Sensory and Consumer Researchers, Product Developers, Marketers/Market Researchers, and Designers interested in identifying sensory cues
About the Course
Spend the day learning the goals and steps of the Design Thinking Process and notice where existing sensory-consumer research skills can be applied. Immerse yourself in the process for a day and leave with ideas for incorporating the process into your workflow.