The Intersection of Sensory Evaluation and Design Thinking
Existing sensory-consumer research skills provide a strong foundation for User-focused design
Course Description
Design Thinking has become a prominent process in the CPG world for generation of new products and services through user-focused empathetic design. The quest to understand consumers’ unexpressed needs has been a staple of sensory-consumer research for well over a decade. What in Design Thinking is new? How do Sensory and Design Thinking Interface?
Working through a practical example as a group, workshop instructors guide you through the steps of the Design Thinking Process: Empathize – Define – Ideate – Prototype – Test and highlight existing sensory –consumer research methods for identifying multi-sensory cues and for fostering emotional connections.
Who Should Attend
Sensory and Consumer Researchers, Product Developers, Marketers/Market Researchers, and Designers interested in identifying sensory cues
About the Course
Spend the day learning the goals and steps of the Design Thinking Process and notice where existing sensory-consumer research skills can be applied. Immerse yourself in the process for a day and leave with ideas for incorporating the process into your workflow.
March 16, 2017
1 Day Course
Course Fee: $750
Course Directors: Bob Baron
Location: New Jersey
Lodging
BEST WESTERN MURRAY HILL
across the street from Sensory Spectrum
535 Central Avenue
New Providence, NJ 07974
Phone (908) 665-9200
www.boylehotels.com
THE GRAND SUMMIT HOTEL
570 Springfield Avenue
Summit, NJ 07901
Phone (908) 273-3000
www.grandsummit.com
