The Intersection of Sensory Evaluation and Design Thinking

Existing sensory-consumer research skills provide a strong foundation for User-focused design

Course Description

Design Thinking has become a prominent process in the CPG world for generation of new products and services through user-focused empathetic design. The quest to understand consumers’ unexpressed needs has been a staple of sensory-consumer research for well over a decade. What in Design Thinking is new? How do Sensory and Design Thinking Interface?

Working through a practical example as a group, workshop instructors guide you through the steps of the Design Thinking Process: Empathize – Define – Ideate – Prototype – Test and highlight existing sensory –consumer research methods for identifying multi-sensory cues and for fostering emotional connections.

Who Should Attend

Sensory and Consumer Researchers, Product Developers, Marketers/Market Researchers, and Designers interested in identifying sensory cues

About the Course

Spend the day learning the goals and steps of the Design Thinking Process and notice where existing sensory-consumer research skills can be applied. Immerse yourself in the process for a day and leave with ideas for incorporating the process into your workflow.

March 16, 2017

1 Day Course
Course Fee: $750
Course Directors: Bob Baron
Location: New Jersey


across the street from Sensory Spectrum
535 Central Avenue
New Providence, NJ 07974
Phone (908) 665-9200

570 Springfield Avenue
Summit, NJ 07901
Phone (908) 273-3000

Register For This Workshop

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