Identifying and Fostering Creative Consumers
Learn how to recruit and select articulate consumers who can then be cultivated to develop their innate inventive abilities through learning idea generation and selection skills sampled from several proven processes/methods.
In this lively one day course, get the inside information for recruiting, interviewing, and selecting creatively articulate consumers, with specifics on developing screeners, conducting articulation interviews and designing mock sessions. Discuss the characteristics of articulately creative consumers and how to consider both behaviors and attitudes of individuals as well as group dynamics and the benefits of including participants having different points of view. Then, play the role of a newly formed panel and experience several introductory exercises aimed at breaking the ice and for enhancing creative thinking and problem solving skills. Exercises and games used by Sensory Spectrum are sampled from several proven processes/methods.
Who Should Attend
Sensory scientists, consumer researchers, marketers, product developers, moderators, facilitators and other persons interested in building their qualitative research toolbox.
About the Course
Covered in this course are tools and techniques for recruiting & selecting creative consumers and introductory skills for developing the creative consumer panel environment.