Sensory Interpreter: Using Descriptive Product Knowledge to Help Translate Consumer Responses

Leverage your understanding of consumers through product understanding insights

Course Description

The drive to understand what consumers want continues to become ever stronger in the CPG world. In the face of evolving consumer research capabilities, we can overlook a strong and valuable tool – the product knowledge and insight of the sensory researcher. Using case studies from food, personal care products, fabrics and more, let Spectrum share how we use our deep knowledge of product attributes coupled with close observation of consumer interactions and stories about products to translate the sometimes imprecise and seemingly contradictory language of consumers into actionable direction companies can use for development, optimization, and marketing efforts.

About the Course

Consider this a Sensory Interpretation Master Class. Spectrum senior consultants use varied case studies to explain how they leverage qualitative and quantitative knowledge across products to clarify what consumers say and do when talking about and interacting with products. Come with your experiences and a questioning mind.

Who Should Attend

Sensory and Consumer Researchers, Product Developers, Marketers/Market Researchers, and others interested in clearer understanding of what consumers really mean.

June 18, 2018

1 Day Course
Course Fee: $800
Course Directors: Clare Dus
Location: New Jersey

Lodging

BEST WESTERN MURRAY HILL
across the street from Sensory Spectrum
535 Central Avenue
New Providence, NJ 07974
Phone (908) 665-9200
www.boylehotels.com

THE GRAND SUMMIT HOTEL
570 Springfield Avenue
Summit, NJ 07901
Phone (908) 273-3000
www.grandsummit.com

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