Sensory Interpreter: Using Descriptive Product Knowledge to Help Translate Consumer Responses
Leverage your understanding of consumers through product understanding insights
The drive to understand what consumers want continues to become ever stronger in the CPG world. In the face of evolving consumer research capabilities, we can overlook a strong and valuable tool – the product knowledge and insight of the sensory researcher. Using case studies from food, personal care products, fabrics and more, let Spectrum share how we use our deep knowledge of product attributes coupled with close observation of consumer interactions and stories about products to translate the sometimes imprecise and seemingly contradictory language of consumers into actionable direction companies can use for development, optimization, and marketing efforts.
About the Course
Consider this a Sensory Interpretation Master Class. Spectrum senior consultants use varied case studies to explain how they leverage qualitative and quantitative knowledge across products to clarify what consumers say and do when talking about and interacting with products. Come with your experiences and a questioning mind.
Who Should Attend
Sensory and Consumer Researchers, Product Developers, Marketers/Market Researchers, and others interested in clearer understanding of what consumers really mean.
June 18, 2018
1 Day Course
Course Fee: $800
Course Directors: Clare Dus
Location: New Jersey