Descriptive Analysis Articles

Descriptive Analysis Spirits Flavor Wheel

Descriptive Analysis Spirits Flavor Wheel

Click here to download the Sprits Wheel!  The first time I evaluated vodka as a descriptive panelist, my response was, “It tastes like vodka.”  I had a similar response to the 2nd and 3rd evaluations.  On the 4th try, I found a slight anise note amongst the alcohol...

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Visual Cues Abound

Visual Cues Abound

There is a natural movement well underway in the food industry. Many food companies have announced that they are removing the artificial colors in their products and are replacing them with naturally sourced ingredients. There is plenty of research that indicates...

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Our Shortlist

Visual Cues Abound

There is a natural movement well underway in the food industry. Many food companies have announced that they are removing the artificial colors in their products and are replacing them with naturally sourced ingredients. There is plenty of research that indicates...

Spectrum Method vs. QDA

We're often asked "Should I use Spectrum Method or QDA? Is one worse than the other?" The truth is that both methods have their strengths and weaknesses. Let’s talk about some of them here. First, they’re not entirely different from one another. Spectrum Method and...

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