Sensory Marketing and Capturing The Human Experience

Our president, Gail Vance Civille, is pleased to discuss her passion for Sensory Marketing and capturing the human experience, “from one end to the other” with Dianne Budion Devitt. Click here to watch on Linkedin. Read More...

Feeling Luxury: Enjoying the Sensory Experience of Good Design

I was reminded of a Steven Wright joke while reminiscing with a college friend about a weekend at the San Francisco Ritz Carlton. Last night, I walked up to this beautiful woman in a bar and asked her, “Do you live around here often?” She said,...

Describing Sounds

I like to describe my sensory experiences.   When waiting in a que I play a little sensory mental game. I try to describe the sensations I am experiencing through my senses in that moment, my sensory snapshot.  It amuses me and I look at it as a way to sharpen my...

The Weird Way Your Mug Can Affect How Your Coffee Tastes

If your cup of Joe tastes more bitter or sweet today, don’t blame your coffee-making skills. New research shows the color of your mug might change how you perceive the flavor. Check out this interesting article from a few years ago on Read More...

Sour Science: Do Sour Taste Preferences Change with Age?

A mouth-puckering, acidic activity from Science Buddies By Science Buddies. Have you ever wondered if people of all ages love sour foods, or if age correlates with this preference? There are a lot of different kinds of sour candies and drinks you may have seen...

How Long Can Wine Stay Open?

The question of how long you can keep an open bottle of wine before it’s past its prime elicits one of two answers: “What? Open bottles? You should drink the stuff!” Or, “Yes, I’ve often wondered!” Here’s a practical guide to know when it’s time to say when. Read More...

Ready to Eat Cereals

How Do We Go About Exploring New or Emerging Product Categories? Spectrum’s Director of Product Understanding, Annlyse Retiveau Krogmann presents an oral presentation on Harmonizing Sensory Attributes with Expected Benefits in Ready to Eat Cereals. Read More...

Tomato Facts You Had No Idea About

Enigmatic as it is succulent, the tomato lies at the intersection between fruit and vegetable, falling just barely into “fruit” category. In the 1886 case of Nix v. Hedden the U.S. Supreme Court actually made the ruling that tomatoes are vegetables;...

    LinkedIn Company Updates

  • 6 Days Agoview on linkedin

    Sensory Spectrum

    Great explanation by Bob Baron on how Qualitative Consumer Research & a skilled researcher can decode consumer language into actionable advice for product developers. #productdevelopment #qualitativeresearch

  • 10 Days Agoview on linkedin

    Sensory Spectrum

    Partner with us to address shifting purchasing trends. We link advanced sensory methods, consumer research, & the latest statistical analysis to provide business & technical solutions for confident decision making. #marketing #consumerbehavior #itstrategy #reason #research

  • 11 Days Agoview on linkedin

    Sensory Spectrum

    From fish cones to spaghetti, check out these unique ice cream treats from around the world. #NationalChocolateIceCreamDay

  • 14 Days Agoview on linkedin

    Sensory Spectrum

    Since it's #NationalCheeseDay, check out this lexicon for the world's most consumed cheese. #cheddar #basictastesplusaromatics #Spectrum™DescriptiveAnalysisMethod

  • 17 Days Agoview on linkedin

    Sensory Spectrum

    #NationalDonutDay was inspired by the Salvation Army serving the tasty treat to soldiers in WWI. See the original recipe:

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