2020 Course Offerings

We're excited to release our 2020 Course Schedule.  This year we will be offering 5 courses in person as well as some courses which will be offered online as webinars or live stream events.  If you're interested in staying up to date with our latest course offerings...

Using Projective Mapping & DA

Projective mapping has received much interest within the sensory and consumer insights community in the past few decades for its rapid nature and potential consumer-relevance, as compared to traditional descriptive analysis methods. In the food industry, the method...

Agile and Lean Methods for Sensory Evaluation

The ever-present desire in business to do things faster and at a lower cost has resulted in many different methodologies for cutting time.  Approaches like Lean and Agile are being applied broadly outside their original areas of manufacturing and software...

Employee Spotlight : Bhaveesha Siyani

We Love Our Employees! Meet Bhaveesha Siyani, a descriptive panel leader in our New York location. As Descriptive Panel Leader at Sensory Spectrum for our Managed Services - Beverage Panel based in NY, my primary goals are to ensure high quality data collection and...

Rapid Methods for Sensory Evaluation

A sensory tool for quickly matching the Quality of national brands We helped our client screen through hundreds of samples and make critical decisions on product quality.  Keep reading to find out how... The Problem A large private label retailer, with a...

Industry Trends at 2019 Tea Expo

I had the great fortune to attend the World Tea Expo last week in sunny Las Vegas.  This is an expo and conference focused on tea sales, production, and discussion about issues relevant to the tea industry.  Like many Expos, it included a large Expo floor...

Employee Spotlight : Zach Smith

We Love Our Employees! Meet Zach Smith, an operations manager in our Michigan location.As Operations Manager, (Sensory Spectrum Managed Services, Michigan location) my primary goal is to deliver Spectrum quality services and flawless sensory data to our client.My...

Descriptive Analysis Spirits Flavor Wheel

Click here to download the Sprits Wheel!  The first time I evaluated vodka as a descriptive panelist, my response was, “It tastes like vodka.”  I had a similar response to the 2nd and 3rd evaluations.  On the 4th try, I found a slight anise note amongst the alcohol...

Visual Cues Abound

There is a natural movement well underway in the food industry. Many food companies have announced that they are removing the artificial colors in their products and are replacing them with naturally sourced ingredients. There is plenty of research that indicates...

Model Malodors Save Time and Money

Model Malodors Save Time and Money It’s true.  I smell stink…on purpose…and I do it often.  And what’s more, I am truly proud of the stink that I have had a hand/ nose in creating.  I have learned that not all stink is a good stink.  While most people can’t understand...

If you would like to learn about our Consumer Research Panels click here!

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