The Changing Face of Beauty

Click below to read an article on the power of social media to impact the way women use make-up. Read More...

Quality in Processed Meats

Click below to read an exciting article by Ivy Koelliker, Sensory Spectrum’s Director of Consulting. Read More...

Sensory Marketing and Capturing The Human Experience

Our president, Gail Vance Civille, is pleased to discuss her passion for Sensory Marketing and capturing the human experience, “from one end to the other” with Dianne Budion Devitt. Click here to watch on Linkedin. Read More...

Feeling Luxury: Enjoying the Sensory Experience of Good Design

I was reminded of a Steven Wright joke while reminiscing with a college friend about a weekend at the San Francisco Ritz Carlton. Last night, I walked up to this beautiful woman in a bar and asked her, “Do you live around here often?” She said,...

Describing Sounds

I like to describe my sensory experiences.   When waiting in a que I play a little sensory mental game. I try to describe the sensations I am experiencing through my senses in that moment, my sensory snapshot.  It amuses me and I look at it as a way to sharpen my...

The Weird Way Your Mug Can Affect How Your Coffee Tastes

If your cup of Joe tastes more bitter or sweet today, don’t blame your coffee-making skills. New research shows the color of your mug might change how you perceive the flavor. Check out this interesting article from a few years ago on Read More...

Sour Science: Do Sour Taste Preferences Change with Age?

A mouth-puckering, acidic activity from Science Buddies By Science Buddies. Have you ever wondered if people of all ages love sour foods, or if age correlates with this preference? There are a lot of different kinds of sour candies and drinks you may have seen...

How Long Can Wine Stay Open?

The question of how long you can keep an open bottle of wine before it’s past its prime elicits one of two answers: “What? Open bottles? You should drink the stuff!” Or, “Yes, I’ve often wondered!” Here’s a practical guide to know when it’s time to say when. Read More...

Ready to Eat Cereals

How Do We Go About Exploring New or Emerging Product Categories? Spectrum’s Director of Product Understanding, Annlyse Retiveau Krogmann presents an oral presentation on Harmonizing Sensory Attributes with Expected Benefits in Ready to Eat Cereals. Read More...

    LinkedIn Company Updates

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    AI can't bake a perfect cookie, but I'll bet a Sensory Scientist could. Translating consumer language & expectations into actionable steps for product developers is kind of our thing. #productdevelopment #SensoryScience #consumerunderstanding 

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    Check out how Sensory Spectrum is using #electronicethnography to keep our protocols current.  #weknowthetrends #experts #personalcare #socialmedia

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    Sensory Spectrum

    Navigating the FEMA GRAS approval process can be tricky at times. We have the protocols, resources, & knowledge in place to help you each step of the way. #discriminationtesting #FEMAGRAS 

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    Sensory Spectrum

    Read below to see why our clients continually trust us with their research needs! #clientcentered #welovesensoryscience

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    Sensory Spectrum

    Determining & refining your target meat product can seem like a daunting process! Our Director of Consulting, Yvonne (Ivy) Koelliker, breaks it down for you, step-by-step. See part 1 here:

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