Sensory Marketing and Capturing The Human Experience

Our president, Gail Vance Civille, is pleased to discuss her passion for Sensory Marketing and capturing the human experience, "from one end to the other" with Dianne Budion Devitt. Click here to watch on...

Feeling Luxury: Enjoying the Sensory Experience of Good Design

I was reminded of a Steven Wright joke while reminiscing with a college friend about a weekend at the San Francisco Ritz Carlton. Last night, I walked up to this beautiful woman in a bar and asked her, "Do you live around here often?" She said, "You're wearing two...

Describing Sounds

I like to describe my sensory experiences.   When waiting in a que I play a little sensory mental game. I try to describe the sensations I am experiencing through my senses in that moment, my sensory snapshot.  It amuses me and I look at it as a way to sharpen my...

The Weird Way Your Mug Can Affect How Your Coffee Tastes

If your cup of Joe tastes more bitter or sweet today, don't blame your coffee-making skills. New research shows the color of your mug might change how you perceive the flavor. Check out this interesting article from a few years ago on...

Sour Science: Do Sour Taste Preferences Change with Age?

A mouth-puckering, acidic activity from Science Buddies By Science Buddies. Have you ever wondered if people of all ages love sour foods, or if age correlates with this preference? There are a lot of different kinds of sour candies and drinks you may have seen...

How Long Can Wine Stay Open?

The question of how long you can keep an open bottle of wine before it’s past its prime elicits one of two answers: “What? Open bottles? You should drink the stuff!” Or, “Yes, I’ve often wondered!” Here’s a practical guide to know when it’s time to say...

Ready to Eat Cereals

How Do We Go About Exploring New or Emerging Product Categories? Spectrum’s Director of Product Understanding, Annlyse Retiveau Krogmann presents an oral presentation on Harmonizing Sensory Attributes with Expected Benefits in Ready to Eat...

Tomato Facts You Had No Idea About

Enigmatic as it is succulent, the tomato lies at the intersection between fruit and vegetable, falling just barely into "fruit" category. In the 1886 case of Nix v. Hedden the U.S. Supreme Court actually made the ruling that tomatoes are vegetables; however, tomatoes...

    LinkedIn Company Updates

  • 1 Months, 2 Days Agoview on linkedin

    Sensory Spectrum

    New Year - New You! Start the year off right with an antioxidant infused water bottle. but watch out for those off-notes. #foodscience #infusions #bottles #antioxidants

  • 1 Months, 3 Days Agoview on linkedin

    Sensory Spectrum

    Have you been asked to make a sensory claim? Need help? Start here for hands-on, practical claims training taught by Gail Vance Civille and Pam Zupkosky coming up March 2019. #training #howto #adclaims #continuingeducation

  • 1 Months, 27 Days Agoview on linkedin

    Sensory Spectrum

    Ever wonder why eggnog shows up at every holiday party? Gail Vance Civille and Lisa Drayer might have some ideas. #flavors #holidays #healthyeating

  • 1 Months, 29 Days Agoview on linkedin

    Sensory Spectrum

    Why can't we get enough pizza? Well, it starts with the perfect combination of ingredients... #healthyeating #pizza

  • 2 Months, 14 Days Agoview on linkedin

    Sensory Spectrum

    Scientists and World Coffee Research are leading the fight to protect coffee crops. Read about their efforts here: #research #coffee #protection #scientists #foodscience

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