Sensory Spectrum is a 30-year-old consulting firm specializing in connecting sensory and consumer insights to drive business success. Our founder and president Gail Vance Civille, along with an innovative, multi-disciplinary team of experts, are committed to a holistic understanding of the senses and how they relate to consumer needs, wants and experiences.
As a globally recognized leader in the field of Sensory Evaluation and Consumer Science we can develop customized research to gain a deeper understanding into products, consumers, and the intersection between them. So, how can we help you?
Our mission is to generate high quality sensory information for insight and action-based decision making by:
- Linking consumer and product understanding
- Creating and extending sensory methodology
- Educating and empowering people
With integrity, collaboration and a sense of fun.
This new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the steps involved in a sensory evaluation project to presenting advanced statistical methods. Like its predecessors,Sensory Evaluation Techniques, Fifth Edition gives a clear and concise presentation of practical solutions, accepted methods, standard practices, and some advanced techniques.
Sensory Evaluation Techniques remains a relevant and flexible resource, providing how-to information for a wide variety of users in industry, government, and academia who need the most current information to conduct effective sensory evaluation and interpretations of results. It also supplies students with the necessary theoretical background in sensory evaluation methods, applications, and implementations.
Sensory Spectrum is a team of some of the best sensory professionals in the field. With diverse technical and business skills, we have the tools and know how best to use them to guide your project toward business success. At Sensory Spectrum our motto is “Yes, we can do that!” capturing our willingness and ability to tackle unique problems by getting the most information with the least expense – saving both time and money. Our methods are the direct result of custom solutions to difficult client problems – they work because they are grounded in proven sensory, ethnographic and creative problem solving techniques.
Sensory Spectrum’s management team is dedicated to the masterful practice of sensory science, as a result many are considered thought leaders in the industry who drive sensory strategy and connect its results to business decisions.
For 30 years Sensory Spectrum leaders have been developing people, products and business having played a key role in the education and personal development of sensory scientists, their team-workers and their management. Our leadership team openly shares their knowledge and expertise in problem solving, product and consumer understanding and data analysis and interpretation.
Gail Vance Civille
Vice President, Business Development
Vice President, Managed Services
Director of Support Services & Data Management
Consumer Program Manager
Director of Consulting
Annlyse Retiveau Krogmann
Director of Product Understanding
Director of Managed Services
Lee Christie Stapleton
Director of Training & Education
Director of Accounting
The 12,000 square foot testing facility is designed to meet the qualitative and quantitative research needs of consumer product companies. Our facility includes two large multipurpose rooms with viewing capabilities, two focus group suites with viewing and audio video capabilities, which include onsite capture to DVD and web streaming for real time viewing from other locations, a commercial and residential kitchen for all your food preparation needs, 12 sinks and six showers for testing health and beauty aid products, six odor booths and a training room for courses and workshops. Recruiting is managed on site via internet and phone.
Descriptive analysis and discrimination testing are also available to assist you. Learn about your product and gain consumer understanding by utilizing our services through complete handson sensory experiences.
Centrally located in northern New Jersey, near NYC, Short Hills, Morristown, this state-of the art facility is 14 miles from Newark Airport and 26 miles from midtown Manhattan.
Sensory Spectrum – Spectrum Discovery Center NC is part of the North Carolina Research Campus located in Kannapolis, just 30 minutes north of Charlotte. It is designed to mirror the capabilities of the Sensory Spectrum – Spectrum Discovery Center NJ, with comparable services and expertise. Sensory Spectrum consultants will be at both locations ensuring research will continue to be uniquely designed to satisfy the varied needs of you, our clients.
The 11,000 square foot testing facility is designed to meet your needs for qualitative and quantitative research, trained panels for food and non-food evaluations, sinks for health, home and beauty aid product testing.
Our facility includes two focus group suites with viewing and audio video capabilities, a large multipurpose room, a commercial and residential kitchen for all your food preparation needs and 10 sinks for testing health and beauty aid products.