Sensory Spectrum services include Product Understanding, Consumer Understanding, Training and Education and Managed Services. Each service can be used independently, but are often used in concert for deeper understanding.

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Product Understanding

Involves understanding the product features, being able to consistently describe them, and rate or score them on a scale. We created the most widely used methods for product understanding: The Spectrum Descriptive Analysis method and multiple quality assessment techniques.

  • Descriptive Analysis / Descriptive Profiling
  • Benchtop Testing
  • Discrimination Testing
  • Clinical Research
  • Quality Assurance
  • Shelf-life Testing


Consumer Understanding

Consumer Understanding relies on interaction with consumers to identify attitudes, behaviors, uses, needs, and wants. Whether the need is to study liking, determine preference, understand performance or efficacy, or consumer’s response to the sensory properties, the research is planned to capture the consumer experience.

  • Central Location Testing (adults, children, special interest groups)
  • Concept Testing
  • Focus Groups
  • In-Depth Interviews
  • Product Placement / HUT
  • Telephone Interviewing/ Online research
  • Data Analysis and Reporting


Professional Development

Professional development is core to our mission. Over the past 30 years, Sensory Spectrum professionals have played a key role in the education and personal development of sensory scientists and their management. Our short courses are created and executed by a team from across industry and academia. With different perspectives on methodology, project management, global insights and product attributes, you will gain the very best in practical hands-on realistic solutions to your questions and problems.

Managed Services

Now your company can access world-class capabilities while enjoying the benefits of letting us set-up, hire, train and manage some or all of your on-going consumer, descriptive and discrimination testing needs.  This lets you focus on your products and outcomes without spending your time on-boarding and monitoring the operations of your sensory lab.


Sensory Evaluation Techniques

This new edition of a bestseller covers all phases of performing sensory evaluation studies, from listing the steps involved in a sensory evaluation project to presenting advanced statistical methods. Like its predecessors,Sensory Evaluation Techniques, Fifth Edition gives a clear and concise presentation of practical solutions, accepted methods, standard practices, and some advanced techniques.

Sensory Evaluation Techniques remains a relevant and flexible resource, providing how-to information for a wide variety of users in industry, government, and academia who need the most current information to conduct effective sensory evaluation and interpretations of results. It also supplies students with the necessary theoretical background in sensory evaluation methods, applications, and implementations.

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